Oxidative stress is defined as an imbalance between the oxidant and the antioxidant systems of the body; that is, the oxidant system overpowers the antioxidant system (Sies, 1997). Oxidative stress is linked to the process of aging and has been implicated in the development of a host of negative health outcomes, including cancer, cardiovascular disease, and neurodegenerative disease (Witzum, 1994; Southom & Powis, 1998). All our products have been scientifically shown to help reduce oxidative stress.
The Oxidant System
The oxidant system consists of compounds, such as free radicals, molecules, or molecular fragments, that contain one or more unpaired electrons (Valko et al., 2007). These unpaired electrons pull on the nuclei of neighboring molecules, which can cause the molecule to break down. Common targets for free radicals are lipids, DNA, and proteins (Gutteridge, 1995; Sies, 1997; Valko et al., 2007). When these become damaged, they can themselves turn into free radicals, causing a destructive chain reaction.
The Antioxidant System
The antioxidant system helps keep the oxidant system in balance. Antioxidants are molecules that inhibit the oxidation of other molecules. All our products contain high levels of antioxidants and thereby help prevent the destructive chain reaction caused by free radicals and its damaging consequences on health.